In this short video you’ll learn one simple strategy you can use to increase the visibility and reach of your Facebook posted content. The nice thing about this strategy is that it also will result in a higher click through to your content either off Facebook, or to your Facebook page.
Plus, this strategy also works to get more engagement and click-through on Twitter.
Check out the video to find out the ONE simple thing you should start doing differently.
What do you think about this strategy? Are you already using more photos in your Facebook marketing?
EJ Shames says
Thanks so much for this Lisa!! These are great tips!! I will be sure to share them with my clients too. Just looking up the resources you shared. They are pretty cool.
Lisa Allen says
Hey thanks for reminding me EJ, I apologize, I should have shared links to the resources too:
Buffer can be found at http://bufferapp.com (Free and paid accounts available)
And TwitterKeys can be found at TheNextWeb
Great tools both of them. I really like Buffer for social media sharing because you can hook up multiple profiles to the supported services, and you can give your VA access to specific accounts with his/her own login, without giving out your media account logins.
Ron Ruggles says
Very helpful Lisa! I know that any photo will receive attention from FB over just text, this tip helps to maximize the effect.
Lisa Allen says
Very true Ron 🙂 Another thing I like to do to multiply the effect is to share several photos from one article if it has more than one. That way.. you get more chances for clicks as well back to the same content.
Interesting video. How do conversions between the two styles of posting compare for you?
When I run sweepstake style contests I find my click through rate on the post-style tends to be quite a bit higher than the pic style with paid traffic – not so sure on organic/viral traffic.
Lisa Allen says
I haven’t compared the conversions too much yet especially on paid traffic since I usually use more of the organic traffic, but I know that there are some general quirks of engagement on Facebook.
For instance video really doesn’t do well compared to photos on Facebook, which is surprising given how well it does elsewhere. And it ALSO probably depends somewhat on the photo itself. Photos with text right on them or some sort of call to action would do better than a plain photo without that. The only downside to the way photos are displayed is that the link is not hooked directly to the photo, so clicking the photo takes you to a bigger photo, and not right to your content.
Since you can actually post both types for the same content, I would probably post both for those types of promotions. Once people start seeing the split news feeds where they can choose to look at only photos, it probably will be more important to multi-post to cover the different feed types.
Appreciate the insights.
Lisa, thanks for the insight and training. I have Hootsuite but had not thought about using images this way, or the marketing and presentation impact. Peter