Freshness of content and the amount of content on a website are both very important factors in ranking your website for your target terms. Recent algorithm updates at Google, such as the “Caffeine” update, have made freshness into a more important SEO ranking factor than before.
On April 21st, 2015 Google rolls out it’s new mobile friendliness algorithm update, which reportedly will have a bigger impact on search rankings than Panda or Penguin. Learn three things you should do NOW to get ready to score higher rankings from this update, instead of losing your shirt.
In this video you will learn one simple trick that can improve your search engine rankings by helping Google interpret your content correctly. By changing the markup of your “breadcrumb” links to include microdata attributes using the Breadcrumb schema you can improve how Google understands your topical relevance.Because relevance is one of the larger factors […]
In this video, as part #6 of this series on video marketing, you will learn the basic steps to optimize your videos for search on YouTube and Google.
Google’s latest “zoo” updates have changed a lot of things that used to work in the SEO world, but few things have changed as much as the standard practices of building backlinks. Gone are the days when you could fire up a spam-bot and send it off to spam comment forms, forums, article directories, and […]
Listen to my interview with Sean Kaye [audio:http://s3.amazonaws.com/ebh.pods/seankayeinterview.mp3] Last night I had the pleasure of interviewing podcasting veteran Sean Kaye. Sean is a a professional blogger and SEO expert who uses podcasting in his business to attract traffic, and grow his audience. He is also the author of a brand new training course that teaches […]
Listen Now: [audio:http://authorityseolab.com/wp-content/uploads/podcast1.mp3] Today I want to share one very underutilized strategy for getting more authority and traffic to your website. That strategy is podcasting. So why should you think about starting a regular podcast? Let’s look at some numbers. 644 Million Reasons to Add Podcasting to your Business There are more than 644 million […]
Hi everyone, this is Lisa Allen, and in today’s training I have part two for you of increasing SERP Click through, which will be all about authorship. Now as you’ve probably noticed, some of the search engine results have pictures of the authors included next to them, and this really increases the visibility of the […]
Hi, This is Lisa Allen and part one of this two-part series, I want to introduce you to some quick strategies that you can use to improve your SERP click-through rates to your websites. Now the search engine ranking page listings often are pretty uniform and boring looking, so in order to get better click […]
If Google had it’s way, every webmaster would build a website and wait by the side of the fire for “Prince Google” to stumble in and put the traffic glass slipper on her Cinderella foot. However as webmasters, we know that the wait and see and hope approach is rarely successful. So if we can’t […]