Hi, This is Lisa Allen and part one of this two-part series, I want to introduce you to some quick strategies that you can use to improve your SERP click-through rates to your websites.
Now the search engine ranking page listings often are pretty uniform and boring looking, so in order to get better click rates once you’ve ranked, you need to find ways to stand out.
So here are two things you should always pay attention to to get more clicks.
1. Optimize the Page Title
- Make sure the title of your webpage has your target keyword in it.
This not only helps with ranking in the first place, but the keyword will be bolded on the search results, which will draw attention to your listing.
- Check out how your title will appear in the search engine results pages on Google.
While Google used to use 70 characters as the display limit of titles, recently they have started using 512px as the limit. Which means the number of characters displayed can be larger or smaller depending on the characters.
- To check that out on YOUR page title, Kenny Goodman has a great little free tool you can use to preview your listing
- Make sure your title is interesting. It should read like a news bulletin and draw people in.
- Selective capitalization of words in the title also sometimes works.
2. Optimize your “display snippet” for clicks.
According to Google, 55% of these website descriptions shown in the SERPS actually convince users NOT to Click. So to avoid this problem in your search engine results listings so YOU get more clicks:
- Make sure you hand craft your Meta Description to entice readers to click. Don’t just let Google make it’s own summary.
- Use action words at the front of your snippet, such as Read, Discover, or Learn.
- Employ a Call to Action and a tease at the end of your snippet to play on curiousity.
- You have 156-160 characters that Google will display. Use ALL of the allowed characters to make your listing larger.
- Try to include your target keyword in your snippet to take advantage of the bolding of the search term.
So that’s it for this video, and in Part Two of this series coming up tomorrow, we’ll discuss how to link your posts and pictures together in the SERPs through authorship.
When done correctly, using authorship strategies, you can even get your picture in the search results, which will help you build trust with your readers, and convince them to click on YOUR listing first.
So don’t miss tomorrow’s video!
See you again soon!
Don’t forget to download your free copy of my SERP Power Clickthrough Checklist.
And if you have some feedback on this post, I’d love to hear it.
Dragutin Movrin says
Great post, Lisa. I didn’t know how to use snippets effectively. Thx.
Ron Ruggles says
Hey! Congrats on the new blog and thanks again for sharing good stuff with us. 🙂
Lisa Allen says
Thank you for your ongoing support of my training programs Ron! I enjoy seeing you here and reading your comments!
Wilton White says
Great article and video Lisa! Congratulations on your new blog!
I really appreciate the tip on the free preview listing. 🙂 ‘Looking forward to your next post….
Lisa Allen says
Thanks Wilton! Please come back and let me know what kind of results you get following these strategies on your websites 🙂
Austin Affor says
Another Golden Nugget.
Many thanks, Lisa
Lisa Allen says
Thanks Austin! Great to see you here on the new blog!