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The Video Script Formula (Video Marketing Part #2)

January 2, 2013 by Lisa Allen

Video Marketing can be one of the most effective ways to reach your audience, particularly if you are delivering value such as training or useful information along with your sales pitch.

However, many marketers just get in front of a camera and start rambling in a round about way that leaves their audience confused and uninspired to take the actions you want them to take. The best way to make sure YOU are not one of the marketers making this mistake is to write yourself a script.

In this video, you will learn how to write a good video script that makes sense, stays on target and keeps your viewer’s interest.

Video Marketing – Video Script Writing 101

Thanks for watching! As always, I love to hear from you so if you have questions, comments or ideas to share about this video and writing video scripts, please share those with me in the comments box below.

Filed Under: Online Marketing, Video Marketing

Comments

  1. John Antaya says

    January 2, 2013 at 11:20 am

    Hi Lisa:
    Really like how you presented this video. It’s short but straight to the point giving a great “How To” script on the subject.
    Easy to follow and precise.
    John

  2. Johnson says

    January 2, 2013 at 11:42 am

    Hi, Lisa
    Short and Sweet, Good Points there, Appreciate your efforts. Thanks

  3. Kim says

    January 2, 2013 at 12:28 pm

    Thanks Lisa for these pointers. I am one of those who gets fumble mouthed when trying to get a point across so this will really help.

  4. Lisa Allen says

    January 2, 2013 at 12:33 pm

    Hey thank you for your feedback John, Kim and Johnson 🙂

    It will still take a little bit of practice but as you do more videos, you’ll find the scripting will start to go faster and you’ll have to rewrite your script a lot less also.

    I have another reason for writing scripts too, which I will teach you about in the next few videos. There are some things you should do with your scripts -after- the video has been shot, so be sure to save them. 🙂

  5. Sylvia says

    January 2, 2013 at 2:19 pm

    THANK YOU LISA … ! Every Tip is great for learning some more or new , there I am love creating Videos (most from Images) for different Purposes.

    Wish Everyone a real great year in 2013 !

  6. andy moore says

    January 2, 2013 at 4:18 pm

    Hi Lisa,

    This was very useful. I am about to record a series of videos very shortly and these tips help enormously.
    Thanks so much.

    Andy Moore

  7. Mark Salmon says

    January 3, 2013 at 1:13 pm

    Hi Lisa,

    Great information as usual. With no-optin and no products or services for sale, how are you monetising your efforts or will that follow later? I don’t understand why you are not building a list at the very least but I’m sure you know what you are doing!

  8. Wayne says

    January 3, 2013 at 5:34 pm

    Hi Lisa,
    Just had to write you a note saying how much I appreciate this video
    series about making better videos. I really like your style….clear, focused,
    with great information, and in a light friendly way that makes it all seem do-able for the beginner like me.
    I also like the way you’re giving your customers and subscribers so much
    valuable information and training after the sale. This is a great example of building the relationship so it’s totally win win for us all.
    Thanks very much,
    Wayne

  9. Mary Elliot says

    January 4, 2013 at 8:26 pm

    Great info, Lisa, and beautifully delivered – you are obviously practicing what you preach! I’m just starting with video after many months of procrastination, so this is really helpful.

    Thank you,

    Mary 🙂

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Lisa Allen

Lisa Allen

CEO & Lead Developer at MindLink Labs
Lisa Allen is the lead developer of a line of marketing software tools, marketing coach, wife, and mom to six lovely kitties.

She loves exploring technology, marketing psychology, discovering how things work, and teaching.
Lisa Allen

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